{"id":854,"date":"2012-06-25T21:46:58","date_gmt":"2012-06-25T20:46:58","guid":{"rendered":"http:\/\/www.asavar.net\/blog\/?p=854"},"modified":"2024-06-02T14:05:38","modified_gmt":"2024-06-02T13:05:38","slug":"inside-apple-decouverte-des-coulisses","status":"publish","type":"post","link":"https:\/\/www.asavar.net\/blog\/2012\/06\/25\/inside-apple-decouverte-des-coulisses\/","title":{"rendered":"Inside Apple : D\u00e9couverte des coulisses d’Apple"},"content":{"rendered":"

Inside Apple par Adam Lashinsky<\/span><\/h4>\n

Une nouvelle op\u00e9ration <\/span>Babelio \/ Masse critique<\/a> o\u00f9 j’ai eu la chance de pouvoir b\u00e9n\u00e9ficier du livre Inside Apple (Dans les coulisse de l’entreprise la plus secr\u00e8te du monde). Je suis moi m\u00eame assez gros utilisateur des produits de la marque. J’ai \u00e9galement <\/span>r\u00e9dig\u00e9 une critique de la bio de Steve Jobs<\/a>, je suis plut\u00f4t content d’avoir \u00e9t\u00e9 retenu pour cet ouvrage.<\/span><\/p>\n

Merci donc \u00e0 Babelio<\/a> et Dunod<\/a> pour cette op\u00e9ration.<\/p>\n

Alors pour qui ce livre ?<\/h4>\n

Pour les FanBoys Apple ?
\nIls y trouveront une nouvelle fois la volont\u00e9 et la vision d’un Steve Jobs<\/a> pr\u00eat \u00e0 remodeler \u00e0 sa fa\u00e7on le monde de ses clients. Mais ils y trouveront aussi, comme dans la bio d’Isaacson, une vision beaucoup moins glamour du travail au sein de l’entreprise.<\/p>\n

Pour les passionn\u00e9s d’organisation ?
\nCertainement une vision d\u00e9cal\u00e9e et en tout cas en opposition totale au mod\u00e8le plus commun des entreprises informatiques. Voire d’un tr\u00e8s grand nombre de soci\u00e9t\u00e9s industrielles. Le mod\u00e8le est vraiment int\u00e9ressant \u00e0 analyser et \u00e0 d\u00e9cortiquer.<\/p>\n

Pour les curieux ?
\nInside Apple est vraiment un tr\u00e8s bon compl\u00e9ment \u00e0 l’ouvrage de Walter Isaacson<\/a>. Il am\u00e8ne des \u00e9clairages compl\u00e9mentaires sur le mod\u00e8le d’entreprise construit par Steve Jobs. La r\u00e9ussite du mod\u00e8le se trouve alors \u00e9clair\u00e9e un peu autrement que par le prisme de la vie de son cr\u00e9ateur. Ce livre permet \u00e9galement d’apporter des d\u00e9buts de r\u00e9ponse \u00e0 la question que certains se posent : Une entreprise embl\u00e9matique, en dehors de tout standard et pilot\u00e9 par la main de fer de son cr\u00e9ateur peut elle survivre au d\u00e9part de celui-ci ?<\/p>\n

Des d\u00e9buts de r\u00e9ponse … car seul le temps permettra de connaitre la v\u00e9rit\u00e9 des faits.<\/p>\n

Ce que j’en ai pens\u00e9<\/h4>\n

Le style et l’\u00e9criture utilis\u00e9s sont plut\u00f4t agr\u00e9ables et permettent d’observer une bonne fluidit\u00e9 dans la lecture. La mani\u00e8re d’aborder l’entreprise, m\u00eame si ce n’est pas pr\u00e9sent\u00e9 comme cela, permet de d\u00e9cliner organigramme et organisation sans que cela ne soit r\u00e9barbatif. Bref 240 pages parlant d’organisation et de vision industrielle sans s’ennuyer !<\/p>\n

On se surprend d’ailleurs \u00e0 faire un parall\u00e8le avec nos propres entreprises ou collectivit\u00e9s. Il est frappant de constater que l’on s’ing\u00e9nie \u00e0 construire des processus que Steve Jobs a combattu toute sa vie.<\/p>\n

Une fois ce livre termin\u00e9, que peux t on en faire ? Tout d’abord cela \u00e9veille une premi\u00e8re question : Ce mod\u00e8le est il applicable ailleurs ? L’est il int\u00e9gralement, partiellement ?<\/p>\n

Je vous laisserais r\u00e9pondre \u00e0 cette question et vous faire votre avis la dessus. Je constate qu’au moins personnellement depuis sa lecture, je m’interroge diff\u00e9remment sur mon fonctionnement au quotidien et sur les relations avec les autres parties de l’entreprise.<\/p>\n

Et puis, apr\u00e8s tout, est on oblig\u00e9 d’en faire quelque chose ?
\nNe peux-t-on juste lire Inside Apple pour le plaisir de comprendre, de d\u00e9couvrir, de compl\u00e9ter …<\/p>\n

C’est finalement \u00e7a le plaisir de la lecture.<\/p>\n

En synth\u00e8se<\/h4>\n

J’ai trouv\u00e9 ce livre instructif, sobre, compl\u00e9mentaire \u00e0 la lecture de la bio et tr\u00e8s agr\u00e9able \u00e0 lire.
\nSi vous baignez un peu dans le milieu des entreprises de taille importante, de l’organisation, de la technologie ou que vous \u00eates simplement des utilisateurs de produits Apple, je ne peux que vous en conseiller la lecture.<\/p>\n

 <\/p>\n

Inside Apple : Adam Lashinsky<\/a><\/p>\n

(Dans les coulisses de l’entreprise la plus secr\u00e8te au monde)<\/p>\n

Collection : Hors collection, Dunod<\/p>\n","protected":false},"excerpt":{"rendered":"

Inside Apple par Adam Lashinsky Une nouvelle op\u00e9ration Babelio \/ Masse critique o\u00f9 j’ai eu la chance de pouvoir b\u00e9n\u00e9ficier du livre Inside Apple (Dans les coulisse de l’entreprise la plus secr\u00e8te du monde). Je suis moi m\u00eame assez gros… Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73],"tags":[8,57,106,52],"class_list":["post-854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lectures","tag-apple","tag-babelio","tag-masse-critique","tag-read"],"yoast_head":"\nInside Apple : D\u00e9couverte des coulisses d'Apple - 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